Post by account_disabled on Mar 6, 2024 20:27:10 GMT -8
Leads today are a cornerstone of digital marketing. Being able to acquire the contact of a potential customer, after involving him with personalized content, will allow the company to establish a direct relationship and quickly advance with its conversion funnel. Precisely referring to the latter, two key steps must be identified within it: lead generation and lead conversion . What are the differences between the two? Can they depend on each other? Why are they so important for correct acquisition? Let's find out together! Lead generation vs conversion: how do they differ? The first key step of a performance marketing campaign, lead generation, occurs when a user, after having found a product or service of interest to him, decides to fill out the contact form and share his information with the brand which, ideally, should meet his needs.
By expressing a clear desire to deepen the relationship with the company, the user turns into a lead and is one step closer to purchasing. At this moment, the seller has the contact of a potential customer at his disposal, which he will have to manage as best as possible to make him a real customer. By applying Hong Kong Telegram Number Data effective marketing techniques, the brand will leverage the desire of its target to stimulate them to purchase. The immediately following phase, in which the lead turns into an actual customer, is called lead conversion. Although they are two very distinct moments of the lead generation conversion funnel, lead generation and lead generation are nevertheless closely linked. Let's see together, in the next paragraph, how the first is crucial to guaranteeing the achievement of the second .
Why does lead conversion depend on good lead generation? To ensure that the conversion rate into customers is satisfactory, however, it is essential that the contacts acquired are of the highest quality . For what reason? A low-value lead is unlikely to complete its journey with a purchase, perhaps because it was not targeted from the start, or because the communication flow was not clear enough or shared at the right time. Precisely for this reason, in a funnel that involves lead generation and lead conversion, the success of the second step largely depends on the first. So how can we ensure that the contact acquired is in all respects an investment, on which it makes sense to work for a good prospect of loyalty and ROI ? Among the solutions available to ensure that not only the quality of the leads is high, but that the information obtained is real and verified, we find lead qualification .
By expressing a clear desire to deepen the relationship with the company, the user turns into a lead and is one step closer to purchasing. At this moment, the seller has the contact of a potential customer at his disposal, which he will have to manage as best as possible to make him a real customer. By applying Hong Kong Telegram Number Data effective marketing techniques, the brand will leverage the desire of its target to stimulate them to purchase. The immediately following phase, in which the lead turns into an actual customer, is called lead conversion. Although they are two very distinct moments of the lead generation conversion funnel, lead generation and lead generation are nevertheless closely linked. Let's see together, in the next paragraph, how the first is crucial to guaranteeing the achievement of the second .
Why does lead conversion depend on good lead generation? To ensure that the conversion rate into customers is satisfactory, however, it is essential that the contacts acquired are of the highest quality . For what reason? A low-value lead is unlikely to complete its journey with a purchase, perhaps because it was not targeted from the start, or because the communication flow was not clear enough or shared at the right time. Precisely for this reason, in a funnel that involves lead generation and lead conversion, the success of the second step largely depends on the first. So how can we ensure that the contact acquired is in all respects an investment, on which it makes sense to work for a good prospect of loyalty and ROI ? Among the solutions available to ensure that not only the quality of the leads is high, but that the information obtained is real and verified, we find lead qualification .