Post by account_disabled on Mar 7, 2024 2:38:06 GMT -8
Informing via mailing can really help increase turnover. However, many of these emails are never opened. In this article, we'll show you how you can improve your email open rates. woman takes out a sheet of paper from an envelope Although the average open rate in 2021 was 25% , therefore an increase of 5% compared to the previous year, there are no absolute and ideal numbers regarding the quantity of emails that are read. The percentages each company achieves vary depending on region, industry and other factors. Furthermore, the success of an email marketing strategy is not determined only by this indicator.
Given that the open rate can be relatively low (10%) but boast a very Brazil Telegram Number Data high response rate (80%). The response rate is the percentage that shows you the number of clicks that occurred within the email (on calls-to-action). However, in this article we focus on the open rate of your emails and give you some tips to improve it. Update your database It's important to update your database regularly to ensure your mailings reach the right people. Make sure the people on your subscriber list signed up voluntarily. There's no point in having thousands of contacts who never open your emails.
A good way to make sure that your subscribers want to receive your content is double opt-in , since, with this system, the user must confirm his subscription twice to activate it. Recommended reading: Double opt-in and single opt-in in email marketing Additionally, it is advisable to review email addresses and delete those that have not interacted with your emails for a long time. It is possible that some of the users who signed up to your site have changed their email address. Segment your subscriber list Are female customers interested in new aftershaves, or are male customers interested in new summer clothes, or what about younger customers, are they interested in trekking poles? Well probably not.
Given that the open rate can be relatively low (10%) but boast a very Brazil Telegram Number Data high response rate (80%). The response rate is the percentage that shows you the number of clicks that occurred within the email (on calls-to-action). However, in this article we focus on the open rate of your emails and give you some tips to improve it. Update your database It's important to update your database regularly to ensure your mailings reach the right people. Make sure the people on your subscriber list signed up voluntarily. There's no point in having thousands of contacts who never open your emails.
A good way to make sure that your subscribers want to receive your content is double opt-in , since, with this system, the user must confirm his subscription twice to activate it. Recommended reading: Double opt-in and single opt-in in email marketing Additionally, it is advisable to review email addresses and delete those that have not interacted with your emails for a long time. It is possible that some of the users who signed up to your site have changed their email address. Segment your subscriber list Are female customers interested in new aftershaves, or are male customers interested in new summer clothes, or what about younger customers, are they interested in trekking poles? Well probably not.