Post by limonhasanseo56 on Mar 13, 2024 20:19:44 GMT -8
Customers or non-customers. The main point here is to define the audience to which the offer will be sent and carry out the segmentation based on the information that your company has in the Leads base. To get an idea of the result that segmentation brought, below are two real examples of promotional campaign statistics. The base to which the emails were sent is the same, with the only difference that the first was for all Leads and the second for a specific segment. The difference we want to highlight here is the volume of emails that were clicked.
On the second email, more people clicked, despite it being sent to HT Lists a smaller number of Leads. In that case, a good part of the database did not receive a second email and was not “burned”, that is, it stopped receiving an email that would not be relevant to it and left latent the opportunity to receive another, more focused one, in in the event that it is in the segment of a third campaign. Transactional emails Have you ever needed to recover the password for a service and received a link by email? Have you made an online purchase and received order or payment confirmation.
Have you already downloaded educational content and received the material by email? All of those examples are transactional emails. They are quite common in services, e-commerce purchase confirmation, delivery, payment and software password change, confirmation of a new user, but any company that has some content to download can take advantage and use a thank you email , which is also considered transactional. The great advantage of this type of email is that it is expected by the Lead, since they have performed some action and are waiting for a message.
On the second email, more people clicked, despite it being sent to HT Lists a smaller number of Leads. In that case, a good part of the database did not receive a second email and was not “burned”, that is, it stopped receiving an email that would not be relevant to it and left latent the opportunity to receive another, more focused one, in in the event that it is in the segment of a third campaign. Transactional emails Have you ever needed to recover the password for a service and received a link by email? Have you made an online purchase and received order or payment confirmation.
Have you already downloaded educational content and received the material by email? All of those examples are transactional emails. They are quite common in services, e-commerce purchase confirmation, delivery, payment and software password change, confirmation of a new user, but any company that has some content to download can take advantage and use a thank you email , which is also considered transactional. The great advantage of this type of email is that it is expected by the Lead, since they have performed some action and are waiting for a message.