Post by account_disabled on Nov 26, 2023 22:00:51 GMT -8
Customer Service Image Source If we look at the image above, the opening of Apple’s physical stores is the first sign that the brand is focusing on customer service. Even in the digital age, the number of Apple stores has continued to grow since the first Apple store opened in 2006. The reason is simple; by owning its own retail stores, Apple has complete control over its customer service operations.
Anyone purchasing a product can get support in one unique location and maintain their Phone Number List high-quality customer service standards without working with a third-party provider. For example, Apple employees undergo rigorous training to work with customers. At the core of the training is a focus on the company's five service steps, which are detailed with the acronyms listed below. Treat customers with a personal, warm welcome Inquiry politely to understand all of the customer's needs Provide solutions for customers to take home today Listen and address any questions or concerns.
End with an affectionate farewell and invitation to return These steps embody Apple customer-first strategy. It’s also worth noting that there is no step to tell employees that they must market to every visitor. Employees are told not to meet sales targets but to focus on customer needs and concerns. By adopting this customer-first culture, we have become synonymous with service excellence.
Anyone purchasing a product can get support in one unique location and maintain their Phone Number List high-quality customer service standards without working with a third-party provider. For example, Apple employees undergo rigorous training to work with customers. At the core of the training is a focus on the company's five service steps, which are detailed with the acronyms listed below. Treat customers with a personal, warm welcome Inquiry politely to understand all of the customer's needs Provide solutions for customers to take home today Listen and address any questions or concerns.
End with an affectionate farewell and invitation to return These steps embody Apple customer-first strategy. It’s also worth noting that there is no step to tell employees that they must market to every visitor. Employees are told not to meet sales targets but to focus on customer needs and concerns. By adopting this customer-first culture, we have become synonymous with service excellence.