Post by account_disabled on Nov 29, 2023 23:13:03 GMT -8
A plan of action designed to promote and sell a product or service. Oxford Living Dictionary A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides. Investopedia If you purchased a marketing strategy from a consultant, what would you expect them to deliver? I posed this question to leaders throughout the industry and you’d be surprised at the range of answers I received… from ideation through to finite execution.
Developing a marketing strategy is one step in your overall marketing journey: Discovery – Before any journey begins, you must understand where you are, what’s around you, and where you’re going. Every Buy Bulk SMS Service marketing employee, hired consultant, or agency must work through a discovery phase. Without it, you don’t understand how to deliver your marketing material, how to position yourself from the competition, or what resources are at your disposal. Strategy – Now you have the tools to develop a baseline strategy used to achieve your marketing goals.
Your strategy should include an overview of your goals, channels, media, campaigns, and how you will measure your success. You will want an annual mission statement, quarterly focus, and monthly or weekly deliverables. This is an agile document that can change over time, but has the buy-in of your organization.
Implementation – With a clear understanding of your company, your market positioning, and your resources, you’re ready to build out the foundation of your digital marketing strategy. Your digital presence must have all the tools necessary to execute and measure your upcoming marketing strategies.
Execution – Now that everything is in place, it’s time to execute the strategies you’ve developed and measure their overall impact. Optimization – Notice the cool wormhole that we’ve included in the infographic that takes our growing strategy and transports it right back to Discovery again! There is no completion of the Agile Marketing Journey. Once you’ve executed your marketing strategy, you must test, measure, improve, and adapt it over time to continue to maximize its impact to your business. Notice that strategy precedes implementation, execution, and optimization. If you’re developing or purchasing a marketing strategy from a company – that doesn’t mean they’re going to implement that strategy, nor execute it.
Developing a marketing strategy is one step in your overall marketing journey: Discovery – Before any journey begins, you must understand where you are, what’s around you, and where you’re going. Every Buy Bulk SMS Service marketing employee, hired consultant, or agency must work through a discovery phase. Without it, you don’t understand how to deliver your marketing material, how to position yourself from the competition, or what resources are at your disposal. Strategy – Now you have the tools to develop a baseline strategy used to achieve your marketing goals.
Your strategy should include an overview of your goals, channels, media, campaigns, and how you will measure your success. You will want an annual mission statement, quarterly focus, and monthly or weekly deliverables. This is an agile document that can change over time, but has the buy-in of your organization.
Implementation – With a clear understanding of your company, your market positioning, and your resources, you’re ready to build out the foundation of your digital marketing strategy. Your digital presence must have all the tools necessary to execute and measure your upcoming marketing strategies.
Execution – Now that everything is in place, it’s time to execute the strategies you’ve developed and measure their overall impact. Optimization – Notice the cool wormhole that we’ve included in the infographic that takes our growing strategy and transports it right back to Discovery again! There is no completion of the Agile Marketing Journey. Once you’ve executed your marketing strategy, you must test, measure, improve, and adapt it over time to continue to maximize its impact to your business. Notice that strategy precedes implementation, execution, and optimization. If you’re developing or purchasing a marketing strategy from a company – that doesn’t mean they’re going to implement that strategy, nor execute it.